Internet is one of the biggest and cost effective digital resources available worldwide. Marketing seizes this huge digital platform for the promotion of brands for the consumers; this is what is known as digital or internet marketing. When we say that we are online, then it simply means that we are using the internet to advertise your products or services. Internet marketing is typically used in conjunction with traditional types of advertising.
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by it. As SEO service providers, we use the best practices of search engine optimization to increase the amount of visitors to a website by obtaining high-ranking placements in the search results page of search engines (SERP).
It is defined simply as “the amount spent to get an advertisement clicked” with search engines. Advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Social Media Marketing
It refers to the process of gaining website traffic or attention through social media sites. Social Media Marketing programs usually focuses on creating content that attracts attention and encourages readers to share in their social networks. The resulting electronic word-of-mouth (eWoM) refers to any statement consumers share about an event, product, service, brand or company.
It consists on marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, solicit sales or donations, and is meant to build loyalty, trust and brand awareness.
Analytics and Reporting
Marketing has evolved from a creative process into a highly data-driven one. Marketing organizations use analytics such as demographic studies, customer segmentation, conjoint analysis and other techniques to determine the outcomes of campaigns and efforts to guide decisions for investment and consumer targeting.